69b Broadway Market.

Merryn and I at her new store.
Shop Window at 69b.

Merryn Leslie is an old friend of mine: we first met when she was my Fashion Editor point of contact at i-D magazine; swiftly we became close and have been ever since, through the many incarnations of the next decade +: motherhood for her, marriage for me and now poetically we are both expecting baby boys within days of each other next month.  Throughout her latest pregnancy, Merryn has gutted, designed and set up her beautiful new store 69b (http://www.sixtynineb.com/) on Broadway Market in Hackney, filled with a fantastic edit of the best in sustainable fashion.

Having last week, styled a shoot using ethical fashion and finding that a lot of what is on offer is sadly sometimes lacking in the design department, looking at her tightly edited rails of beautiful pieces, I can confirm that Merryn’s skill as a fashion stylist has translated superbly into her new role as sustainable fashion buyer and merchandiser.

All for sale!
Merryn talking me through the collections.
The orange cupboard displays beautiful one-off vintage and modern sourced jewellery.
69b covers two floors: including jeans and changing room downstairs
Merryn and I at 69b.

I feel very proud of Merryn: to create a shop like 69b is fantastically fore-sighted: to do so through the tribulations of pregnancy and motherhood combined, I think is genius.  The collections are comprehensively edited, combined with the odd vintage-luxe find, creating a store which feels light and spacious, yet actually contains a myriad of fashion choices, underlaid with the added bonus of their sustainable credentials: ie perfect for a spot of guilt-free shopping!